Since it was confirmed that Rihanna was joining LVMH to create her own make-up line, Fenty Beauty, we’re waiting for new details. Now, we know where we can buy the line, but also what will be the first product that RiRi will release under its new title of empresario beauty.
An image posted on Fenty Beauty’s Instagram account launched last month shows a look from last season’s Fenty x Puma show, with caption: « This holographic lip color will be the first product to come out in the much anticipated makeup brand. Fenty Beauty by Rihanna « .
This product will be available for purchase at Sephora this fall. More information to come. «
The brand also uses Instagram to find new talent to join Fenty Beauty’s makeup artists team.
« The research is open to use a global makeup artist for Fenty Beauty by Rihanna », as well as a team of international artists Fenty Beauty « , the brand announced in caption of one of their posts, detailing the call open casting , held in New York, Dallas and Los Angeles.
« Bring your CV, your online application, an ID photo and three portfolio images for an on-site audition, » says the post. What throw a pack of people in the perfection of their comma eyeliner.
Last year, it was confirmed that the lineup will be launched in the fall of 2017. David Suliteanu, director of LVMH’s Kendo branch, said « Fenty Beauty by Rihanna is a beauty rocket that will appeal to a huge and diverse audience ». And with the chameleon’s beauty power of the star, it is believed.
In an interview, the singer said, « This is clearly something I will dive into, and want to do. »
« It’s something I’ve always wanted to do, but I’ve always had too many things at the same time. This time, I’ll make sure it happens. I will find time between albums and perfume to do it. I promise. »
This is not the first time RiRi has made waves in the world of beauty, having previously collaborated with the makeup giant MAC in the four-part RiRi Hearts MAC collection in 2013. It has also been the face of the Viva Glam charity campaign in 2014.